The VolunTourist™ is a premium Newsletter for the Travel Trade. For those interested in discovering what is happening in the world of VolunTourism and seeking best practices, general information, and case studies, this is your Source.
The Four P's of VolunTourism Marketing
If you are familiar with the original "Four P's" term used in business schools as an acronym for "product, price, promotion, and place," you will appreciate the new ground that VolunTourism marketing is breaking with its own version of this same acronym.
VolunTourism: Hands-On, Hands-Off, Or Both?!?
There seems to be a growing debate between those who focus on philanthropic travel and those who focus on VolunTourism. One could take the view that it is simply an attempt to establish competitive differentiation. But the question remains: Is one or the other more correct?
So You May Know
Learning is certainly a lifelong process and in the case of VolunTourism, it will require a lengthy one to attain even a remote level of understanding. "Ms. Johnson" shared some insight with me and here is a bit of that wisdom. more>>>
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Keep those letters coming! We really appreciate your effort in responding to articles and sending us your questions. more>>>
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Wisdom & Insight
VolunTourism: Discovering Cultural & Individual Wealth
Is "wealth" a word that we truly understand? If so, why do we have such challenge in comprehending the happiness and joy of people who have seemingly nothing of material value? Perhaps a refresher course on the origin of wealth will assist us. more>>>
VolunTourism, Adventure, And A Spiritual Journey
VolunTourism increased its quota of coverage in both the travel trade and mainstream media in this last quarter. The blogs are also beginning to recognize VolunTourism. Here are just some of the stories that were covered over the past three months. more>>>
VolunTourism, Earthwatch Institute & Travelocity's "Travel For Good"
Ed Barker of Earthwatch Institute provides us with some insight into a recent partnership formed between Travelocity and three nonprofits - Earthwatch, Globe Aware, and Cross Cultural Solutions. more>>>
Brilliant Voices, Brilliant VolunTourism!
Brilliant Voices is telling a story to which we should all be paying greater attention. They are "living" a narrative of how it is possible to operate collaboratively with the nonprofit sector to sustain the environment and native cultures AND incorporate unique programming and tourism elements to create a balanced VolunTourism experience in beautiful Hawaii. more>>>
Study & Research
Nancy McGehee caught up with David Aabo who has been conducting some extensive research into the area of Adventure Travel and VolunTourism. Here is part of what he will be presenting in Brattleboro, Vermont, in the near future. more>>>
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