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A new era has dawned for those interested in connecting social responsibility with the strategic development of personnel and workplace affinity. It is called VolunTourism!

Photo Courtesy Of Pfizer & Los Niños, Inc. All Rights Reserved

An Overview

A corporation has a tremendous amount of flexibility when it comes to determining VolunTourism's role in its overall operations. There are a number of excellent models being utilized by corporations throughout the world and each with its own motivations, goals, and objectives for implementing these programs. What do we suggest that you do to select an appropriate VolunTourism Program for your company? Answer the following question first:

What will be the PRIMARY purpose of your VolunTourism initiative? Possible answers to this question include:

  • Team-building
  • Employee-retention/morale
  • Skills development/training
  • Consumer participation/affinity
  • Social responsibility
  • Promotions/public relations

Because a corporation will likely be outsourcing the bulk of the responsibility for implementing a VolunTourism Program, it is important to establish outstanding evaluation tools to determine the value that these projects are having for your employees, consumers, the company itself, your vendors, and/or your stakeholders. And the continued success of your program will depend primarily on how you convey this information to the organizations with which you have collaborated to create your VolunTourism initiative.

What other questions might you consider? Here are just a few:

WHO will be in charge of your VolunTourism initiative? (This is an important question because you do not want to leave this as a "by-committee-only" initiative.)

HOW will you implement your VolunTourism initiative? (Will you try to do it in-house? Will you outsource?)

WHAT will be your criteria for evaluation and modification? (Treat this as you would any other R&D/Product Launch. Determine success; Measure success; Modify accordingly.)

For additional resources, review the webcasts and articles listed below, or look to archives of The VolunTourist Newsletter, The VolunTourism.org Blog, or The Research Forum with Dr. Nancy McGehee and other sections of this website. Should you have in-depth questions about how to approach VolunTourism as a Corporation, feel free to contact us.

[Return To The Top]

THE VOLUNTOURIST - Past Webcasts for Corporations

The Ladies of Westfield & VolunTourism - 03 June, 2008


What motivated three female executives from Westfield to participate in a VolunTourism Trip? What were some of the positive and challenging moments of their engagement? As corporate executives, what would they recommend to other executives who might be considering taking a trip like this? Guests addressed these topics and discussed others during this episode of The VolunTourist.

[Listen To The Webcast] (Click Here To Download)


Brianna Castillo, Heather McMillan, and Heather Russell, of Westfield.

"Corporate Motivation" & VolunTourism - 13 May, 2008


What are some of the benefits that can accrue to companies engaging in VolunTourism initiatives for their employees? What can a company expect from this type of experience? How are employees responding to these options? Guests addressed these topics and discussed others during this episode of The VolunTourist.

[Listen To The Webcast] (Click Here To Download)


Matt Campana, of Corporate Motivation; Hayden Shamburger, EMBA Student at The University of Denver; Amy Kusek, Corporate Relations Manager, Habitat For Humanity (Denver Metro).

Corporate Social Responsibility & VolunTourism - March 18, 2008


What is Corporate Social Responsibility (CSR)? How are companies currently utilizing VolunTourism to achieve their CSR goals & objectives? Are we likely to see growth in this area in the years ahead? Guests addressed these topics and discussed others during this episode of The VolunTourist.

[Listen To The Webcast] (Click Here To Download)


Richard Brubaker, of Hands On Shanghai; Donnell Ocker, of The Whole Planet Foundation; Sarah Siddiqi, of Experience Bangladesh; Michael Strong, of FLOW Idealism.

Corporate VolunTourism - November 6, 2007


There is a new breed of small businesses and companies that are cropping up in the marketplace to support Corporate VolunTourism. Who are some of the individuals behind these start-ups and early-stage ventures? How are Corporations engaging in VolunTourism? Guests addressed these topics and discussed others during this episode of The VolunTourist.

[Listen To The Cast] (Click Here To Download)


Dr. Leah Mayor, Summit Abroad.com; Dara Parker, Handprint Adventures; and Alan Ranzer, Impact4Good.

Suggested Readings From The VolunTourist

VolunTourism & The Global Do Good Grant™ - Cathey Finlon, former owner of McClain Finlon Advertising, spent more than two decades running McClain Finlon Advertising before closing its doors in late August 2008. Her legacy, and that of her team's creative genius and philanthropic nature, touched the VolunTourism sphere in 2005 via the creation of the Global Do Good Grant, an all-expenses-paid scholarship for one aspiring employee to live her/his dream of traveling and volunteering in the destination of her/his choosing. I had the privilege of interviewing Cathey Finlon, her HR Director, Heidi Stevenson, and the first recipient of the GDGG, Christina McCoy on 14 August 2008 and offer their answers to 3Q's posed during that conversation.

Gerardo De La Concha of Medtronic Mexico

VolunTourism: The HEART Of Business - This article touches on three corporations - First Choice Holidays, PLC, McClain Finlon Advertising, and Medtronic Mexico and what role VolunTourism plays in their overall operations.

VolunTourism & The M3 TRAV3L3RS - This article discusses the latest research from Cone, Inc., and the potential importance of creating VolunTourism programs to attract and retain the top Millennials entering the workforce.

A New Strategy for Business VolunTourism? - Corporate Meetings & Incentive Travel options create an atmosphere for learning and engagement amongst colleagues and team members. Business VolunTourism delivers significant benefits to a growing list of forward-thinking practitioners as a corporate strategy. This is an example of one that caught my attention.

Outbound VolunTourism: "Giving With Both Hands" - The Editor of "The VolunTourist," David Clemmons, shares a discussion he had with Medtronic Mexico Plant Manager, Gerardo De La Concha, and his vision for VolunTourism.

Conscious Capitalism - Hyder Raheem works in Brand Management at Nestle, USA. He shares his thoughts on the unique blend that is VolunTourism - travel, voluntary service, and social responsibility - in answer to 3 Questions.